Privacy Policy

DianaDesignLab LTD is a private limited company registered in the United Kingdom. For data protection purposes, DianaDesignLab LTD is the controller of the personal data described in this policy.

You can contact us about privacy at hello@dianadesignlab.co.uk.

We may collect personal data you give us directly, including your name, email address, contact form topic and message, freebie sign-up details, purchase details, course or community access details, support messages, survey responses, testimonials, and marketing preferences.

We may collect technical information when you use the site, such as your IP address, browser type, device information, pages visited, referral source, approximate location derived from technical data, and information from cookies or similar technologies.

If you buy a product, payment data is handled by our checkout and payment providers, such as Kartra and their payment partners. We do not intentionally store full card details on this website.

We use personal data to:

• send and manage free resources, digital products, courses, communities, and access links;
• process purchases, order confirmations, receipts, refunds, and customer support;
• receive and reply to messages submitted through the contact form;
• send marketing emails where you have opted in or where the law allows us to contact you;
• improve the website, offers, content, and customer experience;
• measure performance and understand which pages or offers are useful;
• protect the site, prevent misuse, and keep business records;
• comply with legal, tax, accounting, and regulatory obligations.

Under UK data protection law, we rely on different legal bases depending on the activity. These may include performance of a contract, consent, legitimate interests, and compliance with legal obligations.

For example, we use contract necessity to deliver a product you purchased, consent for certain marketing sign-ups, legitimate interests to reply to enquiries, improve and protect the business, and legal obligation where we must keep financial records.

If you join a free resource, waitlist, newsletter, or purchase a product, we may send helpful emails about DianaDesignLab offers, education, updates, and related resources. You can unsubscribe at any time using the link in our emails or by contacting us.

Freebie sign-ups are handled through MailerLite. MailerLite may store your name, email address, sign-up source, marketing preferences, and email engagement data so we can send the resource and manage our list.

When you use the contact form, we collect your name, email address, chosen topic, and message. We use this information to receive your enquiry and reply to you.

The contact form is sent to our inbox through Resend. Your email address may be used as the reply-to address so we can respond from our normal email account.

Cookies are small files saved by your browser. They help a website remember simple things, such as whether you have already seen a pop-up or how the site is being used.

On this site, we use a cookie to remember the automatic freebie pop-up. If you close the pop-up, the cookie can last for 7 days. If you click "I already got it", it can last for 90 days. You can still open freebie forms manually from the site.

Your browser can usually block or delete cookies, or warn you when a site wants to use them. If you block cookies, some parts of the site may not work as expected.

Some pages include tools, videos, checkouts, downloads, images, or links from other services, such as Kartra, MailerLite, Resend, Skool, Loom, Google Drive, Facebook, Instagram, YouTube, Mockably, hosting providers, analytics tools, email platforms, and payment processors. Those services may use their own cookies or collect data under their own privacy policies.

We only share personal data where needed to operate the business, deliver services, comply with the law, or protect our rights. This may include checkout and payment providers, email marketing providers, contact form and email delivery providers, course or community platforms, website hosting providers, media and file hosting providers, analytics or advertising tools, professional advisers, and legal or regulatory authorities where required.

We do not knowingly sell your personal data. If privacy law treats certain advertising or analytics activity as a "sale" or "sharing", we will handle any required opt-out rights in line with applicable law.

Some service providers may process data outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or equivalent protections required by law.

We keep personal data only for as long as needed for the purpose it was collected, including to deliver resources and products, provide support, answer enquiries, resolve disputes, maintain business records, and meet legal, tax, and accounting requirements.

Marketing data is kept until you unsubscribe or ask us to remove it, unless we need to keep limited information to respect your opt-out request.

Under UK data protection law, you may have rights to access, correct, erase, restrict, object to, or receive a copy of your personal data. You may also withdraw consent where processing is based on consent.

Depending on where you live, other privacy laws may give you similar or additional rights. If you are in the UK and are unhappy with how we handle your personal data, you may also have the right to complain to the UK Information Commissioner's Office.

To exercise your rights, email hello@dianadesignlab.co.uk. We will respond to privacy requests as required by applicable UK data protection law.

Your personal data matters to us. We use reasonable technical and organisational measures to help protect it, but no website, platform, internet transmission, or electronic storage system can be guaranteed to be 100% secure.

DianaDesignLab products and services are intended for adults and are not directed at children under 18. If you believe a child has provided personal data to us, please contact us.

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new last updated date.